Zales | Serena Williams

Serena Williams, the multi-faceted woman that she is, now has a jewelry line exclusively with Zales. To promote the launch of this partnership, we were tasked with creating a campaign (and shooting it at Serena’s Florida home, no biggie) that spoke to a different side of Serena. A more playful, bold side. And unlike the world of tennis, Serena knows there are no rules to follow – that it’s your turn to play.