Mielle, a hair care brand created for textured hair, launched their first ad campaign “From One Queen to Another”. From Monique Rodriguez, the founder who started it all, to her girlfriends, to celeb basketball player Angel Reese, WNBA stars and more, the campaign celebrates the sisterhood in sharing the best kept hair secrets, journeys and inspiration.
Director + Photographer: Kajal
Editor: Alison Gordon
Creative Director: Ryan Spelliscy, Jordan Gladman
Copywriter: Anita Singh, Courtney Higgs
Art Director: Mariam Alqasim
Colour + Online: Studio Feather