Moroccanoil was ready to launch their new body-care collection globally. But since the brand is known for their iconic hair products, we needed to create something fresh, bold and all about skin. With six unique fragrances, we engaged all the senses where each scent transports you to a luxurious, Moroccan-inspired world.
Some process below - (All images were used for internal references, mockups and exploration)
Creative Director: Laurent Abesdris
Art Director: Mariam Alqasim
Copywriter: Rebecca Skinulis
Producer: Rosanna Rassat
Editing + Motion Design + Colour: Studio Feather
