The Grand 75 got the timely new name it deserves 2020: The Grand Good Riddance. The recipe for The Grand Good Riddance is almost identical to The Grand 75. It calls for 1.5 oz. of Grand Marnier, 2-3 oz. of Champagne, and 0.5 oz. fresh lemon juice. But there’s a key ingredient added that sets it apart – 75 tears of joy that 2020 is almost over, a surprising twist that’s perfectly suited to the year we all had.
Process below (all images used were for internal references, mockups and exploration)
Creative Director: Ryan Spelliscy
Art Director: Mariam Alqasim
Copywriter: Rebecca Skinulis
Designer: Dameon Neath
Director & Photographer: Nikki Ormerod
Director of Photography: Nina Djacic
Editor: Kerstin Juby
Colour: Kassi Bellamy
Retoucher: Patty Watteyne/Jorge Chaves
